Are you ready to grow
your confidence, audience
Marketing & Mindset Made Easy is a 6-week course that has been designed to help you create effective marketing materials, improve your copywriting skills and grow your confidence in promoting your business.
If you’re confused about how to market your business, which social media platforms to use or what to say this course is for you.
In 6 weeks we are going to give you a set of simple and easy to use tools and show you how to create your very own marketing strategy. You don’t need to spend hours on social media to grow a successful business.
Imagine promoting your business knowing exactly what to say and feeling brave enough to say it
Do you ever feel like you’re never going to get the success you want because you don’t have the confidence to share what you do?
You’ve got the knowledge. You’ve got the services. But your message isn’t reaching the right audience and it’s the same handful of people engaging every time.
You’re waiting for someone to unlock the secret to marketing, where everything clicks into place.
But there is no secret.
There's no one size fits all marketing plan to help you create a 6 figure business or bring in £10k a month. It all starts with you, your mindset and deciding you’re not going to play small anymore.
You're in the right place if you...
Lack confidence promoting your business
Are never sure what to say or how to say it
Feel overwhelmed by marketing
Reached a plateau in your business and you want to grow
Wish you were sharing your message consistently
Feel stuck on the income you're currently making
“Marketing” can feel huge. It can be intimidating. Am I doing it right? Am I saying the right things? And then there’s all the conflicting advice. When you’re overwhelmed you don’t know where to start. Or you’re afraid of doing something wrong, so you don’t do anything at all.
When you’re self employed you're likely pushed for time. You are trying to build or grow a business but that's not your only priority. So it makes sense that you need straight to the point, practical advice that's going to make a difference that you can see in your business.
But what's the point of knowing what to say and where to say it if you don’t feel confident about being visible? There are lots of reasons why entrepreneurs hold back. Self promotion isn’t easy, but it can be simple.
15th Sept 2021
Using our combined expertise and experience along with proven coaching techniques, over 6 weeks we will show you simple and easy techniques to grow your audience, connect with your ideal client but more importantly have fun doing it. If you wanted a job that made you miserable you’d still be employed.
Marketing and mindset go hand in hand. If you’re not excited to talk about your business, your audience won’t be excited to read about it. But the mind monkeys get in the way. What if no one reads it? What if someone calls me out? What if I sound stupid? Does anyone care? This is why our course starts with Mindset. Then we go on to teach you all the fun stuff like social media, newsletters, blogs and Instagram.
Feel confident promoting
What will we cover?
Week 1 - Mindset
Find out what's holding back. What worries or fears do you have that’s preventing you from showing up and talking about your business. Once we know what they are, we’ll show you how to overcome them.
Week 3 - Social Media
There's plenty of social media 'hacks and tips' out there, but what happened to sharing your message in a fun and simple way? Learn how to enjoy social media again, what's working online right now and stop it feeling like a chore.
Week 5 - Newsletters
Newsletters are free, effective and help you make sales in your business. This week will have two sessions depending on where you are in your business journey. You'll learn how to set up a newsletter or take your current one to the next level to help you connect and sell.
Week 2 - Ideal Client
Before you start talking to your audience, you need to know who they are. In this unit we won’t be talking about what car they drive or where they go on holiday we’ll be looking at what problems they have and how you can solve them. This is about understanding your ideal client's experience. Not what dog food they buy.
Week 4 - Blogging
You’re going to learn how to write exactly what your audience wants to read about. We’ll show you how to structure a blog following our simple tried and tested template and a simple tool so you never have to wonder what to write about again.
Week 6 - Consistency
A successful marketing strategy doesn’t mean posting on social media 5 times a day 7 days a week. A strategy is knowing what you’re saying, who you are saying it to and where. In this final unit we’ll be showing you how to create a simple but effective marketing strategy that you can sustain. If it isn't manageable or realistic you won’t stick to it. We’re also going to show how to repurpose all your content to save you time and get more eyes on your business.
Marketing is simply talking about your business to potential clients. This should be the fun bit and we’re going to bring the fun back and show you how easy it can really be.
How is the course delivered?
Weekly live interactive workshops held on Zoom
Every Wednesday at 8pm
Saved replays you can watch at anytime
A detailed worksheet to go alongside each module
An engaged online community of business owners keeping you accountable
Weekly Q&A sessions with Clair and Hannah
Frequently Asked Questions
HOW MUCH TIME DO I NEED?
Each unit is delivered in a weekly live zoom session. We’re doing it like this because we want you to have the opportunity to ask questions and network with the other business owners on the course. We also appreciate that you’re busy so you may not be able to make it to the live sessions. For this reason, all calls will be recorded and you can watch them on catch up.
This course isn’t a magic wand and you won’t learn by osmosis. You need to watch the units being delivered and download the resources and worksheets.
You will have access to all the resources for 6 months after the course has finished so if life takes a U-turn you will have plenty of time to catch up. That's not a get out of jail free card. If you don’t think you have the brain space for this course, don’t sign up. We want to make money but we want you to make money from what we teach you.
WHAT IF I DON'T LIKE SOCIAL MEDIA?
Remember when you were a kid and your mum told you to eat your veggies? That's because she knew they were good for you. You might not enjoy social media but it's the fastest, cheapest and most effective way to grow an online audience. We love social media and part of our mission is to show you how fun it can be.
I now feel more confident and I wish I'd done it years ago! Hannah's relaxed approach and patience put me at ease and now I can't wait to get started. Highly recommend if you like me find marketing daunting.'
I’m Clair Stevenson, a copywriter, coach and owner of “Up Write”. Why “Up Write”? Well it’s because I want business owners to be uplifted by their work and their words. Writing can feel hard. You're putting yourself out there, opening yourself up for judgement and criticism.
Asking people to like you and trust you. That's scary. Client by client, session by session I want you to feel a little less scared and a bit more brave. I want you all to have the courage to shout about the work you do and why it's so important. Together we will create content that grips the hearts and minds of each and every one of your potential clients. With each post, blog and article you will gain more skill, more confidence and more clients. And we’ll have a laugh along the way because if your business isn’t fun, what's the point?
Hi! I'm Hannah Isted and I run HI Communications. My business has changed a lot over the last 5 years but one thing that’s stayed the same is the consistency to show up online, promote what I do and help my clients to do the same. Whether that’s on social media, weekly newsletters, with my podcast or through blogs, I know how important it is to be visible.
There are plenty of tips, tools and hacks out there, but my aim is to make marketing as simple as possible, because the more simple it is, the less likely you are to avoid it. Together we'll help you enjoy marketing your business again. We’ve all got enough chores to do, let’s not add another one to the list.